Insights that drive
smarter healthcare decisions
Genactis brings together two complementary capabilities -
senior-led primary market research to generate actionable insights, and a verified physician panel for research fieldwork services.
Primary Market Research
End-to-end research with healthcare professionals and beyond, to deliver strategic recommendations. We design, field, and interpret studies that answer your commercial questions.
Explore research services →Genactis Health Panel
Fast access to 18,000+ personally verified physicians across 40 countries. Quality physician sample for your research with strong EU coverage.
Explore panel services →Research Services
Full-service qualitative & quantitative primary research designed and delivered by senior consultants. We go beyond data to provide the strategic recommendations your insights teams can act on.
Market Understanding and Patient Journey
We get under the skin of how and why healthcare professionals make the decisions they do — and translate that into clear commercial direction for your brand.
- Truly understand the competitive landscape your brand will operate in to anticipate potential challenges
- Understand what drives treatment choice and how to shift it in your favour
- Identify the real barriers stopping physicians from prescribing your brand
- Identify pain points and unmet needs along the patient journey to develop a clear launch strategy
Communication Testing
Ensure your communications cut through the noise before you go to market. We test and optimise across the full range of physician-facing materials — so you invest behind what works, including
- Positioning
- Message testing
- Creative concepts
- Detail aid
Launch Readiness & Tracking
Monitor physician awareness, trial, and adoption pre- and post-launch. Longitudinal tracking to measure the real-world impact of your commercial activities and sharpen your strategy as the market evolves.
- Baseline awareness and attitude studies
- Post-launch adoption tracking
- Segmentation and targeting refinement
- Share of voice and competitive monitoring
Product Perception and Demand Assessment
Identify the real drivers of interest, uptake, and future growth potential. Quantify unmet needs and size commercial opportunities with precision to inform your forecasting.
- TPP Evaluation
- Market sizing and opportunity quantification
- Value perception and key driver analysis
- Patient Charts to quantify future share in suitable patient types
Our Research Process
Rigorous methodology meets deep healthcare expertise. We don't just collect data — we deliver strategic clarity.
Define the Real Question
Many projects answer the wrong question brilliantly. We start by challenging assumptions and aligning on what actually matters commercially.
Design for Insight, Not Just Data
We blend qualitative depth with quantitative rigour. Behavioural science frameworks reveal the "why" behind stated preferences.
Deliver Strategic Recommendations
Our reports provide clear "so what" implications and prioritised next steps — senior thinking, not project management.
Physician Sample You Can Trust
Verified physician sample of 18,000+ physicians across 40 countries.
Verified Physicians
All panel members are actively practising, licence-verified doctors. Regular re-verification and quality checks throughout.
43 Specialties
From Primary Care physicians to Specialists, including oncology, haematology, cardiology, neurology, dermatology, rare diseases, and more.
2–3 Week Turnaround
Typical fieldwork completion within two to three weeks. Faster for standard specialties in core EU markets.
Per-Complete Pricing
Simple, transparent pricing with no hidden costs. Quality guarantees on every project.
Italy
France
UK
Germany
SpainJoin the Genactis Expert Network
Healthcare professionals play a critical role in shaping the future of medicine. By joining the Genactis expert network, you can contribute your expertise to research that supports the development and improvement of medical treatments worldwide.
Share Your Expertise
Contribute your professional insights to research exploring new therapies, treatment pathways, and the lifecycle of medicines.
Influence Meaningful Research
Provide feedback on studies that help pharmaceutical companies and healthcare organisations better understand clinical practice and patient needs.
Receive Fair Compensation
All participation is compensated appropriately and in full compliance with industry ethical standards and health authority regulations.
Flexible Participation
You decide whether or not to participate in each project. There is no commitment required.
Strict Confidentiality
Your personal data and professional information are handled with the highest level of confidentiality and in accordance with applicable data protection regulations.
Work With an Experienced Partner
For more than 25 years, Genactis has supported healthcare professionals and the pharmaceutical industry through high-quality global research.
Join the Genactis Expert Network
If you are a healthcare professional and would like to collaborate with us, please register using the link below. Once registered, our team may contact you when research projects arise that match your area of expertise. Participation is always voluntary, and there is no obligation to take part in any study.
Why Genactis
Boutique agility. Senior expertise. European depth.
Senior-Led, Always
Every research project is led by a consultant with 10–15+ years of pharma research experience. Strategic thinking, not junior analysis.
Behavioural Science Rigour
Trained in behavioural economics and psychology. We reveal the implicit drivers of physician behaviour — the gap between what doctors say and what they do.
Genuine EU Depth
Our multinational team covers the languages of core EU markets and understands the local healthcare systems to decode cultural nuances.
Boutique Speed
No bureaucracy. Fast turnaround. Direct access to the people working on your project. We adapt to your timelines with creativity, not excuses.
Verified, Engaged Physicians
Recruitment via our GHP for all our research projects – all panelists are actively practising and licence-verified doctors, ensuring high quality sample and fast turnaround.
Partnership Mentality
We become an extension of your team. We challenge assumptions, offer perspective, and care about your commercial outcomes as much as research quality.
Start a Conversation
Talk to us directly — no sales teams, no hand-offs.
Research & Strategy
Looking for a research partner to deliver actionable insights from healthcare professionals and beyond? Let's discuss your project — from scoping to strategic readout.
Panel & Fieldwork
Need a physician sample for your research? Share your spec — specialties, countries, sample size, timeline — and we'll get back with feasibility and pricing.