Genactis: Generating Actionable Insights to Grow Your Brand
Genactis stands apart as a boutique market research consultancy with three distinctive capabilities: an AI-powered clinical trial report team (TriloDocs), comprehensive qualitative and quantitative primary market research (PMR) expertise, and a proprietary panel of handpicked senior physicians.
Our Primary Market Research Approach
What sets our PMR apart is our commitment to truly understanding your world. We craft creative research solutions—grounded in behavioral science and other psychological models—that directly address your business objectives. This approach delivers insights that are both deep and actionable.
We look beyond surface-level data to uncover the human meaning behind every finding, whether in qualitative studies or quantitative trackers. Our senior team’s extensive experience enables us to design research that is smart, creative, and engaging while fully grasping the strategic implications of what we discover.
Speed and Depth Through AI
By combining our seasoned expertise with AI capabilities, we dive deeper and arrive at answers faster. We transform results into compelling, memorable narratives—even for tracking studies—that resonate with stakeholders and drive decisions.
Senior Talent, Boutique Agility
Our team consists of senior-level professionals who came to Genactis from larger agencies, bringing big-shop skills with boutique flexibility. We excel at stakeholder engagement and facilitation, maximizing the value of every collaboration.
Strategic Access
Our proprietary panel of senior physicians gives you direct access to the decision-makers who matter most to your brand, with intelligent sampling that focuses your resources where they'll have the greatest impact.
Our Promise
When you partner with us, you get research designed backwards from the decision you need to make. You get surprising findings that your team can debate, refine, and deploy. You get insights that grow brands, guide launches, and improve patient outcomes.
Because in healthcare, insight is only as valuable as the action it inspires.
Your Senior
Genactis Team
Phil Dunn
Group Managing Director
Phil has enjoyed a 35-year career in PMR, the last 20 in pharmaceuticals during which time he has held senior roles creating and leading teams, especially quant teams. His areas of expertise include demand assessment, segmentation, communications evaluation and tracking studies.
An-hwa Lee
Senior Director & GmbH office lead
An-hwa has over 19 years of experience in global healthcare market research on agency side. Her experience includes leading qualitative and quantitative projects to support her clients develop launch and growth strategies for their brands.
Dori Stern
Senior Brand Consultant
With a background in strategic planning from the ad world, Dori’s expertise is in turning research insights into strategic brand building recommendations. Her role is to overlay strategic thinking throughout the research, ensuring that the focus is always on your business objectives and that the output is strategic, clear and actionable.
Alessandro Cerbucci
Research Director
Alessandro has 14 years’ experience in healthcare consulting working on a wide range of demand assessment, tracking and positioning projects. He has led complex quantitative studies and is adept in qualitative deep dive research.
Tessa Rothwell
Senior Research Manager
Tessa has over 8 years of experience of global healthcare market research. She is highly experienced in running depth qualitative research and she has regularly moderated interviews with senior physicians, including on oncology topics.
We would love to work with you
If you'd like to find out how GENACTIS can help your business, or if you have a project you'd like to talk to us about please get in touch
Join our team or work with us
If you'd like to join our team, or partner with us please get in touch
